Bulldog Power Energy Drink

Health warning!!! Kasia and Dan are cracking through the radioactive, ever-expanding global energy drinks market LIVE ON AIR... From patriotic energy drinks brought to you by Albion's sovereign bulldog, to middle-class FBPE Euroshopper cans... what unites jocks, bros/bruhs, ravers, skaters, bungee jumpers, construction workers who actually have to get up early and work really hard, coders, gamers and goths? A big dose of sugar and a big dose of caffeine, that's what. How did a love of energy drinks come to stand for an entire (male, young, online) sub-culture? Why is their catchphrase "heart attack on blokes"? And which Japanese philosopher is the sharpest energy drink guru?